Post 2. It starts November 1: Dubai 30x30 Happiness Challenge.
I know happiness matters to you.
And it matters to your workplace as well.
So, I thought you might be interested in this happiness initiative.
Dubai’s 30x30 Fitness Challenge has historically focused on physical fitness for greater health, but what if we focused on mental fitness for greater happiness? After all, the mind is part of the body, and both are worth investing in for good living.
You heard correctly. By extending the notion of “fitness” to include mental fitness for greater happiness, workplaces, families and individuals benefit.
Why happiness at work?
• Happier employees are more productive and lift firm performance.
• Happiness boosts learning and problem-solving.
• It strengthens collaboration and social ties, reducing loneliness at work.
• It supports physical health, from stronger immunity to faster recovery.
Happiness is an asset we can all use and benefit from. And this year, it’s never been easier.
The 30x30 Happiness Challenge is timely, fully scripted, and simple to deliver. In the HR Playbook, there are daily activation ideas, manager prompts, senior leadership actions and ready-made messages. (There is also a bonus section with relevant studies helping you make your business case for why happiness at work matters and how to measure its returns – you’re welcome). Employees also get a practical playbook with one science-backed strategy per day. And it starts this November 1st.

To get you ready, I’ll be sharing short, step-by-step guidance to help you launch with ease. In my coming emails, I’ll explore:
- Why 30x30 is the perfect springboard for your broader employee wellbeing programming,
- How to set up a lightweight 30x30 Happiness team
- Workplace activities that map to the daily science-based strategies
- How to equip employees and HR with the “Happiness Playbooks”
- Ways to use the 30x30 for CSR, onboarding, manager’s development, and leadership visibility, and,
- Measuring what matters and showcasing your impact.
If you would like a quick preview now, visit the 30x30 page at www.happinessmatters.org, or send me your questions at [email protected]. If you want a jump start on those playbooks, you can also get ahead of the game and order them on Amazon.
👉 Know another HR colleague or organization who would benefit from the Happiness Challenge? Feel free to forward this email and help spread the word.
This year, let’s prioritize happiness for better working and better living and make Dubai the happiest city on the planet! Go team "Dubai!"