Post 3. A perfect path to wellbeing: 30x30 Happiness Challenge
A quick recap: The Dubai 30x30 Happiness Challenge runs October 31 to November 29 alongside the city’s iconic Fitness Challenge. Each day, the Playbooks offer employees a chance to engage with a happiness activity, while HR and managers get scripts, team prompts, and comms support.
Why is 30x30 the ideal launchpad for wellbeing?
• Timely and part of a citywide movement everyone knows
• Non-threatening and fun, with options for individuals, teams, families, or communities
• No registration or complex sign-up needed
• Low-cost and turnkey: Playbooks do the work, you simply follow along
• 30 days of real-time employee feedback on what resonates
• Creates momentum and sets the stage for the second phase of your wellbeing initiatives
• Grounded in science, establishing a standard for evidence-based action
This isn’t another wellbeing “add-on.” It’s a chance to make your organization part of Dubai’s biggest collective health and wellbeing initiative… and do so with ease.
👉 In the next email, I’ll share how to set up a lightweight 30x30 Happiness team in your workplace.
👉 Know another HR colleague or organization who would benefit from the Happiness Challenge? Feel free to forward this email and help spread the word.
Want more? See www.happinessmatters.org and see what else is available. You can also email me directly at [email protected] for direct orders on those playbooks. With a new UAE publisher, you can avoid shipping fees and get discounted copies.
If your organization can't join, you can also take part as an individual and invite your friends and family to join you. These individual playbooks also make great gifts for clients, customers and other stakeholders.

Have a great week and keep being awesome HR!
BTW, you need to be told that more often! (wink).
Have a great week,
Dr. Louise Lambert