November 1 to 30
Welcome to the
Dubai 30x30 Happiness Challenge
Inspired by the Dubai 30x30 Fitness Challenge, this initiative runs alongside the city’s annual celebration of health and wellbeing—only this time, we’re focusing on mental fitness. For 30 days, we turn our attention to happiness with practical, science-backed strategies you can use at work, at home, and in everyday life.
Created by Dr. Louise Lambert, the 30x30 Happiness Challenge is a dedicated happiness stream to boost your mood, sharpen your thinking, and strengthen your social connections. Whether you are part of an organization or joining as an individual, take part and experience the benefits of training your mind, just as you would your body.
Why Should Organizations Take Part?
- Happier employees perform better. They're healthier, more engaged, innovative, and collaborative.
- Wellbeing boosts retention. Happiness is the number one benefit employees look for when choosing a workplace - and a reason they stay.
- It’s great for brand reputation. Participation signals an organization’s commitment to people and purpose to their employees, customers, clients, and investors.
- It’s a competitive advantage. Happiness supports better physical health, faster learning, improved teamwork, and longer lives.
- It can be the start of something bigger. Whether you have an existing wellbeing program or want to test an initiative, use the 30x30 Challenge as inspiration.
What is the 30x30 Happiness Challenge?
Just as we engage with physical fitness for greater health, we can exercise mental fitness for greater happiness.
Our 30-day program of mental fitness strategies is rooted in positive psychology.
Each day introduces a simple, evidence-based practice that builds emotional wellbeing, social connection, and mental strength.
Organizations can participate using two playbooks:
- The Employee Playbook: Daily happiness strategies and reflection prompts
- The HR Playbook: Daily team activities, manager strategies, stakeholder ideas, and internal comms prompts
How Can Organizations Take Part in the
30x30 Happiness Challenge?
Order Playbooks
Order your copies of the playbooks for employees and HR leads early.
Get them here >
Build Your Team (Sept 15 – Oct 15)
Review the materials, choose how you’ll activate (daily nudges, weekly events, team challenges), identify partners and stakeholders, plan communications, and organize selected events, including asking me to come and talk!
Prepare to Launch (by Oct 20)
Ensure playbooks are ready for distribution, prep logistics, announce your participation, and involve leaders visibly.
Complete the Challenge (Nov 1–30)
Let the 30 days of happiness begin! Share your progress, stories, and smiles.
Keep the Momentum Going!
Use the post-event phase to build an organizational framework, develop initiatives, identify targets, and ways to measure your investment. Call us if you'd like to talk these through.
What's Inside the Playbooks?
Employee Version
- 30 daily strategies rooted in positive psychological science
- Applies to work, community & personal life
- Strategies target social capital, positive emotional experiences, meaning & optimism
- Playbooks include space to reflect
HR Version
- Matching daily workplace activations
- Internal Comms prompts and activity ideas
- Manager actions, stakeholder engagement, senior leadership visibility ideas
- Bonus: making your business case, what comes next for organizations
How Can We Bring the Whole Organization In?
- Feature leaders on happiness panels or in short daily/weekly videos
- Organize senior leadership team wellbeing challenges
- Run onboarding sessions with the 30-day program for your new employees
- Use it as part of your culture-building or community CSR programs
- Get comms involved with daily messaging and social campaigns
- Use the challenge to get managers engaged with wellbeing strategies
- Invite your finance team to measure wellbeing's ROI
- Be an industry leader and embed wellbeing into services, products, etc.
Ready to Join?
Order Playbooks Here
How Can Individuals Take Part?
You don’t need to be part of an organization to join the 30x30 Happiness Challenge. Whether you’re a freelancer, student, job seeker, stay-at-home parent, or simply someone who wants to feel better—this is for you.
You can start the Challenge any time. Or, join us November 1–30 during the Dubai 30x30 Fitness Challenge, when millions of people around the world will be exercising their minds for happiness as well as their bodies for health.
How to get started:
- Get your copy of the Individual Edition of the Happiness Challenge Playbook (link below)
- Follow the 30 daily happiness strategies—simple, practical, and backed by science
- Use the Playbook’s space to reflect, track your progress, and apply the strategies at home, work, or with friends and family
- Follow Dr. Louise Lambert on Instagram to connect with other happiness seekers and hear daily tips
- Share your journey using #Dubai30x30 and tag @DrLouiseLambert
- Challenge your friends, family, or even your kids to join in—or gift them their own Playbook
This edition is perfect if you’re ready to think clearer, feel stronger, and live happier… starting today.
Get the Individual Playbook here >
Subscribe to our Newsletter for the
30x30 Happiness Challenge
Sign up for HR updates getting you ready for the Dubai 30x30 Happiness Challenge today!
